Paul Crocker has accumulated over 20 years of experience pursuing his passion for the art and science of customer centric marketing. Much of this time has been focused specifically on understanding the unique needs of small business owners. His work in this sector includes a variety of products and services including helping small business owners cash out on their companies with M & A services as well as managing the QuickBooks accounting software’s direct mail program. A pioneer of Search Engine Marketing, Paul also spent 10 years running his freelance consulting company Spider SEM — a firm that specialized in helping small companies build and maintain profitable search campaigns to drive growth in their businesses. In 2014, Paul joined Anajet as Marketing Director to help grow their lead generation and customer engagement.