How Southern Laurel Grew 30% with the X2 DTG Printer: A Small Business Success Story
Southern Laurel, a thriving custom branding boutique in Fletcher, North Carolina, found incredible success by adding the X2 DTG printer to their operations. Despite having no prior printing background, their dedication and the support from DTG Connection helped catapult a 30% increase in revenue.
“Our customers absolutely love the quality of prints!” says the owner of Southern Laurel. Their business, primarily focused on small B2B transactions, specializes in orders of 100 shirts or less, catering to small businesses that need high-quality printed shirts without dealing with minimum order requirements. The flexibility offered by the X2 printer helped Southern Laurel find their niche in the market.
With the X2 printer, Southern Laurel was able to scale quickly. “The printer paid for itself within 4 months,” the owner shares. This swift return on investment was paired with a significant uptick in business, boosting their revenue by close to 30%. For a six-figure business, that kind of growth is monumental.
“It was a learning curve in the beginning, but thanks to the support from DTG Connection, we started seeing the needle move big time.” Now, the machine has become a reliable workhorse for their small business, and they are even looking to add more X2 printers to their lineup as they expand. “We honestly could keep 2, 3 or more X2’s working if we had the room!”
Southern Laurel’s story is an inspiring example of how the right tools, training and support can transform a business. They’ve gone from testing the waters, to realizing they should have added the X2 printer much sooner. “We 110% recommend it for anyone just starting out or running an existing business.”
